FOR IMMEDIATE RELEASE

DEKÁF COFFEE ROASTERS LAUNCHES TO REDEFINE THE DECAF EXPERIENCE

March 5, 2025 – Salem, MA

Specialty coffee lovers no longer have to compromise when choosing decaf. Dekáf Coffee Roasters, a new online coffee brand dedicated exclusively to premium decaffeinated coffee, has officially launched. It brings small-batch, sustainably sourced, and meticulously roasted decaf directly to coffee enthusiasts. Dekáf embraces the philosophy that great coffee should be measured by taste, not caffeine content.

Founded by Khanh Nguyen and Anil Mezini, Dekáf was created to elevate decaf coffee to the same level as any high-end specialty coffee. With four years of research guiding its foundation, Dekáf dedicated the past year and some months to developing and refining its approach. From fine-tuning roasting techniques to perfecting sustainable sourcing, every detail is crafted to prioritize quality at every step. That’s what truly sets Dekáf apart - the complete ownership of the coffee process, without intermediaries. From sourcing to roasting, every step is meticulously handled in-house, allowing for precise control over quality, freshness, and flavor.

Combining Anil’s two decades of experience in the specialty coffee industry with Khanh’s expertise in branding and design, Dekáf is redefining what decaf coffee can be. The company exclusively sources premium, sustainably decaffeinated coffee beans and roasts them in small batches to order, ensuring peak freshness. Every bag is shipped within 24 hours of roasting, delivering a high-quality experience from bean to cup.

Dekáf is built on the belief that less caffeine should never mean less flavor, and that decaf coffee deserves the same level of care and craftsmanship as its caffeinated counterpart. Rooted in a commitment to quality, the brand operates for the love of pure coffee.

Dekáf officially launched on March 5, 2025, and is available exclusively online at www.dekaf.com. Customers can explore the selection, learn more about the decaf process, and join the movement to redefine caffeine-free coffee.

For updates, brewing tips, and exclusive offers, follow @dekafcoffeeroasters on Instagram and social media.

About Dekáf Coffee Roasters

Dekáf Coffee Roasters is an online specialty coffee brand dedicated exclusively to high-quality decaf coffee. Co-founded by industry veterans Anil Mezini and Khanh Nguyen, Dekáf challenges outdated perceptions of decaf by offering ethically sourced, small-batch roasted, and flavor-forward coffee without caffeine - all for the love of pure coffee.

For media inquiries, please contact:

Khanh Nguyen
khanh@dekaf.com
www.dekaf.com